Shea Butter in Confections – Making African Shea more visible in end products

Posted on 26. Mar, 2010 by funlayo in Branding, The Experts

In Africa, Shea butter has been used for centuries for cooking and sauteeing local foods. One of the goals of the Africa Shea Alliance is to increase the visibility of shea butter in the international food industry.

Shea butter is used as an edible in ingredient in Europe and Asia for ice cream, chocolates, pastries and other confections. Unfortunately the presence and use of shea butter in these products is not always obvious to the end user. Having the Africa Shea logo on finished products conaining shea butter will bring consumer awareness to the product and establish this uniquely African oil as a staple in the food and cosmetic industry.

Sheanuts, a vital ingredient

European chocolates with shea butter