Archive for 'Branding'
Expanding Global Market for African Shea
Posted on 13. May, 2010 by funlayo.
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African Shea producers and marketers maintaining a presence at the New York Cosmetic Scientist Suppliers (NYSCC) Day
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Shea Butter in Confections – Making African Shea more visible in end products
Posted on 26. Mar, 2010 by funlayo.
Shea butter is used as an edible in ingredient in Europe and Asia for ice cream, chocolates, pastries and other confections.
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Branding of African Shea
Posted on 24. Mar, 2010 by funlayo.
One of the main focal points of Global Shea 2010 in Bamako, Mali was to discuss the branding of Africa Shea and to form an alliance of the Shea butter stakeholders to better promote this brand. The goal is to bring more visibility to the use and sources of Shea butter anywhere it is used.

